Working in any marketing and media related environment is no longer what it used to be - the landscape has changed, audiences are accessing and consuming information and content in different ways on a range of different devices, and they have the power of choice like never before.
The paradigm shift for marketing and communications is massive – a new language, new tools, new tactics and new ways of measuring.
Our courses and workshops are designed to:
- Set the appropriate context for digital media and marketing
- Enable you to evaluate strengths and weaknesses of your digital presence and make strategically driven changes
- Offer strategic frameworks for integrating digital into the marketing mix
- Provide a step-by-step approach for how to compile digital marketing strategies
All our content draws on case studies and use cases to ensure practical learning and outcomes.
The Digital Academy executive team of has collectively over 40 years experience in traditional and new media marketing and are regular speakers on the conference scene.