This course introduces the landscape of digital marketing today and establishes a “base-line of knowledge” required as a digital marketer.
- The evolution of the media landscape
- Digital marketing and a whole new emphasis
- How users interact with different media
- The web landscape
- The social media landscape
- The mobile landscape
- Strategic approaches
Who should attend
- Traditional marketers
- University graduates
- Business owners
- Or anyone with very little knowledge of digital and the “new economy” ecosystem.
Half-day bootcamp (9am – 11pm or 1pm – 5pm)
R1600 + VAT per person
Groups (6+), previous students and Alumni Graduates qualify for 10% discount.
If you introduce 5 or more then you get the discount as a commission. (Only available for alumni.)