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Introduction to Digital Marketing

Written by Matt. Posted in Courses

This course introduces the landscape of digital marketing today and establishes a “base-line of knowledge” required as a digital marketer. 

Agenda

  • The evolution of the media landscape
  • Digital marketing and a whole new emphasis
  • How users interact with different media
  • The web landscape
  • The social media landscape
  • The mobile landscape
  • Strategic approaches

Who should attend

  • Traditional marketers
  • University graduates
  • Business owners
  • Or anyone with very little knowledge of digital and the “new economy” ecosystem.

Duration
Half-day bootcamp (9am – 11pm or 1pm – 5pm)

Cost

R1600 + VAT per person
Groups (6+), previous students and Alumni Graduates qualify for 10% discount.

If you introduce 5 or more then you get the discount as a commission. (Only available for alumni.)