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Digital Academy

What we do!


We teach anyone who wants to know and understand marketing in the always on, always connected world of the Internet, whether you are a digital neophyte, immigrant or native.

 

Marketing in an always on always connected world

The internet has caused the single biggest change to society since the invention of the printing press 600 years ago. It has fundamentally changed the way we connect and the way we find information.

This has changed the way we research, the way we learn, the way we buy and the way brands are built.

Modern marketing was only invented in the 1960's and the science of brand building was based on the principles developed for operating in world where the dominant media was one way and where share of voice equated to share of mind which equated to share of market. Marketers in that world could build brands and change minds by the shere weight of thier media buy.

Those days are over.

To succeed in an always on, always connected world we need to understand the way people have changed and the new tools.

Our courses are designed to equip anyone who wants to succeed in this world.


 

Newflash

Digital Marketing Strategy course registrations now open.

Course Overviews

Digital Marketing Strategy: Understanding the digital marketing toolkit
 

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Giving people skills for the always on always connected world.
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SEARCH

People search the internet for ideas, inspiration, opinion, recommendations and stuff we want to buy.

Smart marketers make sure that they and thier stuff is found when the decision is being made.

LIsten

Unlike conversations at a cocktail party, what the connected crowd says is searchable.

Think of it as a real time, transparent research group.

Imagine what happens to your brand when connected people tell thier friends.

FANS

Old marketing focuses on numbers, the bigger the better.

New marketing focuses on quality.

You only need 1000 true fans to change the world.

ACTIVATE

The internet is word of mouth marketing on steroids.

The former audience are now publishers too.

The really interesting thing is that the number of connections in a network is equal to the square of the participants.