Digital Marketing Strategy
| course duration | 12 weeks, 3hrs every Saturday | |
| dates | 4th September - 20th November 2010 | |
| times | 09h00 – 12h00 | |
| cost |
R 12 550.00 p/p (excl VAT) |
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| Johannesburg | Click to venue Hackle Brooke on Conrad (Craighall) |
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| For more information | This e-mail address is being protected from spambots. You need JavaScript enabled to view it | |
| CLick here to REGISTER | ||
| WHAT DO YOU WALK AWAY WITH? | understanding the digital landscape and the new consumer a context for the connected online & mobile worlds why social media is the new buzzword the tools - what’s important and what’s not a step by step guide to digital strategy |
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| WHAT CONTENT WILL WE COVER? | the digital landscape & the new consumer traditional marketing platforms new media/digital/social networks passive receivers, active creators dialogue, relationships, collective intelligence Online marketing technology and devices the good and bad : web & mobile being found : google & other tactics using email, blogs, sms, video, audio advertising, promotions, competitions, branding, customer knowledge, crowdsourcing social media what’s out there? how are people using it? facebook, twitter, YouTube, Mxit, blogs... why, when, how, why awareness, reputation, CRM, sales using affiliates, building relationships, empowering customers, driving revenues having a strategy Insights, tactics, tools & measurement |
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Lecturer : Walter Pike
Walter is a new marketing thought leader. He runs a new marketing consultancy PiKE | The New Marketing Agency and is a frequent panelist on Radio and TV as well as the major marketing podcast "The Beancast network" broadcast out of the USA. You will frequently find him on the stage in the major conferences talking about marketing, new marketing and the new advertising. He was previously Head of Faculty: Marketing & Advertising at the leading Ad School in Africa (The AAA School of Advertising) you can read him on most of the leading marketing and advertising websites, you can read his blog at PiKE's Thinking or follow him on twitter @walterpike
For a detailed course structure see below.
This course offers the same content that was developed by Walter Pike and offered by the Digital Academy in association with the AAA School of Advertising at NQF Level 6.
