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We teach anyone who wants to know and understand marketing in the always on, always connected world of the Internet, whether you are a digital neophyte, immigrant or native.

 

Digital Marketing Strategy

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  Digital Marketing Strategy Course
course duration
12 weeks, 3hrs every Saturday
dates 4th September - 20th November 2010
times 09h00 – 12h00
cost

R 12 550.00 p/p (excl VAT)
Johannesburg Click to venue Hackle Brooke on Conrad (Craighall)
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WHAT DO YOU WALK AWAY WITH?   understanding the digital landscape
and the new consumer
a context for the connected online & mobile worlds
why social media is the new buzzword
the tools - what’s important and what’s not
a step by step guide to digital strategy
WHAT CONTENT WILL WE COVER? the digital landscape & the new consumer
traditional marketing platforms
new media/digital/social networks
passive receivers, active creators
dialogue, relationships, collective intelligence

Online marketing
technology and devices
the good and bad : web & mobile
being found : google & other tactics
using email, blogs, sms, video, audio
advertising, promotions, competitions, branding,
customer knowledge, crowdsourcing

social media
what’s out there? how are people using it?

facebook, twitter, YouTube, Mxit, blogs...
why, when, how, why
awareness, reputation, CRM, sales
using affiliates, building relationships, empowering
customers, driving revenues

having a strategy
Insights, tactics, tools & measurement

Lecturer : Walter Pike

Walter is a new marketing thought leader. He runs a new marketing consultancy PiKE | The New Marketing Agency and is a frequent panelist on Radio and TV as well as the major marketing podcast "The Beancast network" broadcast out of the USA. You will frequently find him on the stage in the major conferences talking about marketing, new marketing and the new advertising. He was previously Head of Faculty: Marketing & Advertising at the leading Ad School in Africa (The AAA School of Advertising) you can read him on most of the leading marketing and advertising websites, you can read his blog at PiKE's Thinking or follow him on twitter @walterpike

For a detailed course structure see below.

This course offers the same content that was developed by Walter Pike and offered by the Digital Academy in association with the AAA School of Advertising at NQF Level 6.

 

 

 

 

 

Digital Strategy: schedule

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Digital Strategy: Course Schedule

Session

Topic

1

Course Overview

 

Introduction to the internet

 

How the world has changed

2

Blogging

 

Micro blogging

 

Practical: Setting up your blog/twitter

3

Branding and marketing  strategy

 

Branding and marketing  strategy

 

The new marketing paradigm

4

email marketing

 

Email marketingh

 

Search Engines & SE Marketing

5

Organic Search (SEO)

 

SEO

 

SEO

6

Paid Search: PPC/Adwords

 

PPC

 

PPC

7

Website Design/usability

 

WebPR

 

Online Copywriting

8

Affiliate marketing

 

Online advertising: Display

 

Analytics

9

Social Media

 

Social Media

 

Online Reputation Management

10

Crowd sourcing

 

Podcasting

 

Viral Media

11

The Power of Mobile

 

Augmented Reality

 

Gaming

12

Campaign Integration

 

Campaign Integration

 

Campaign Integration

Note: schedule may be changed without notice.

 

Newflash

Are you an Internet expert? - why not contact us to find out about opportunities as a course builder or facilitator.

Course Overviews

Digital Marketing Strategy: Understanding the digital marketing toolkit
 

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SEARCH

People search the internet for ideas, inspiration, opinion, recommendations and stuff we want to buy.

Smart marketers make sure that they and thier stuff is found when the decision is being made.

LIsten

Unlike conversations at a cocktail party, what the connected crowd says is searchable.

Think of it as a real time, transparent research group.

Imagine what happens to your brand when connected people tell thier friends.

FANS

Old marketing focuses on numbers, the bigger the better.

New marketing focuses on quality.

You only need 1000 true fans to change the world.

ACTIVATE

The internet is word of mouth marketing on steroids.

The former audience are now publishers too.

The really interesting thing is that the number of connections in a network is equal to the square of the participants.