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Digital Marketing
digital marketing strategy Sep 11, 2010 - Dec 04, 2010 35
The perfect way to understand the scope of marketing in an always on always connected world.


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Digital Marketing Strategy course registrations now open.

Course Overviews

Digital Marketing Strategy: Understanding the digital marketing toolkit
 

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SEARCH

People search the internet for ideas, inspiration, opinion, recommendations and stuff we want to buy.

Smart marketers make sure that they and thier stuff is found when the decision is being made.

LIsten

Unlike conversations at a cocktail party, what the connected crowd says is searchable.

Think of it as a real time, transparent research group.

Imagine what happens to your brand when connected people tell thier friends.

FANS

Old marketing focuses on numbers, the bigger the better.

New marketing focuses on quality.

You only need 1000 true fans to change the world.

ACTIVATE

The internet is word of mouth marketing on steroids.

The former audience are now publishers too.

The really interesting thing is that the number of connections in a network is equal to the square of the participants.